A/B Testing: some of my favorites

A/B testing (also known as split testing) is the process of comparing two versions of a web page, email, or other marketing assets and measuring the difference in performance.

Think of it like a competition. You’re pitting two versions of your asset against one another to see which comes out on top.

Your champion is a marketing asset — whether it’s a web page, email, Facebook Ad, or something else entirely — that you suspect will perform well or that has performed well in the past. You test it against a challenger, which is a variation on the champion with one element changed.

After your A/B test, you either have a new champion or discover that the first variation performed best. You then create new variations to test against your champion.

Some of my recent favorite helpful guides and graphics:

How to Run Split Tests and Optimize Your Website for Conversions

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Coin-age

Update from the future (2024) Here’s me, kvetching about how iOS emojis needed a coin. Now there is one. Apple has had one for a long time at the time of this update. The end.

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Update 6/29/21: While I know that iOS 14 has a coin, a quarter with an eagle on it is US-centric and there’s always room for variety, like an 8-bit game-style coin along or the ever-popular unmarked non-denomination stack of gold coins.

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Mario Bros. is a great place to start design-wise, and most mobile games can offer design insights here. Think, a stack of gold coins with one atop adorably askew?

[PRODUCT] LinkedIn, Squarespace, and Pinterest

LinkedIn

Updates I’d implement if I were their PM::

• The “turtleneck" UI issue when adding # or @

• Edit: add photos (after publishing)

• Ability to paste photo into a post

• Share: Add photo to a post you’re RT’ing (?)

It took me 5 separate attempts to post text w/ a photo bc they don’t allow copy/paste or indirect upload from the iOS options overlay

Photo walkthrough below…

👆No @ mention ability for companies. when share it a post TO LinkedIn from another app via iOS native share options.

👆In app functionality works perfectly, however.

👆Job alerts for titles and locations I never set

👆Typo (technically)

👆Awfully close and too similar to where save button is located

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Squarespace

You too, Squarespace. I see you trying. Choochoo!🚂

Tags freeze upon adding; new tag text mixes with default in-line text.

Also because I don’t have the sanity to scroll allllllll the way to the bottom ‘n’ fetch it, please, kindly insert newly added page elements — such as text boxes — into the user’s page positioning at the exact spot the user is positioned while editing.

I’m sure it’s tricky but totally possible. Anchor it!

Lastly, a big fat ol’ delicious publish button for readied drafts? Here or there?

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The galleries leave a good deal to be desired?

•There’s no navigation overlay on the bottom to indicate scrolling left or right, one kind of just guesses?
•The images are also cropped when selected meaning the thumbnail has more detail.
•There’s currently no way to bridge the size / detailed view gap

•No Edit button post save

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Pinterest

Pinny, Pinterest, baby, no forgot password link?

They’ve since fixed it! Squeaky wheel over here…

New problem: _space_ after email address breaks search

Do I wish to download the app from within the app?

Password change/security best practices dictates that two separate entries that must match reduce the likelihood of human error — I’ll assume this push change is in the pipeline?

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Job Application Forms

(No company)

This looks incriminating?

The other options here are typically I do not wish to answer or just a lumpy Other option. Per ZDLR film, White might just need some discussion and restructuring.

I’m still being asked If I am “ready for full time” ???¿!!!??¿ so yeah I imagine we can improve things yet?