[PRODUCT] Reddit

Reddit

  • ModFund. Publicly and privately funded Reddit Moderator fund. Reddit could factor in by way of donation matching. Funds are divided up (like tips) yet weighted by factors of moderation -- to be decided and voted upon by Mods. There may be a threshold for how long one has been a Mod before they can qualify for the ModFund. Internally at Reddit, the fund can be supported through ad revenue. Create the fund through a foundation for the gov tax breaks.

    • A Donate button that connects to pre-existing payment methods, like Patreon.

  • Southern Poverty Law Center SPLC for hate group cross-check reference:

    https://lnkd.in/gSXkvt7w

  • ME TOO-L: a tool that automatically checks usernames and signup emails against the national sex offender registry; automatically creates a case issue within the system when a match is found. Where/how possible, verified matches will automatically inform the Mod Queue, Banned, Reputation Filter, and Ban Evasion Filter. If there is no way to do this yet then by G0d, I would make one.

  • A designated Moderator Inbox.

  • A Reddit branded AI-powered social browser plug-in or even full browser (a la Flock). Can either pay for browsing or a credit system for bug reporting.

  • Widget out the forum technology and license it. “powered by Reddit” always leads to the parent platform. Think, if Spotify decided to go social again or if Pitchfork wanted to start, and it had a Reddit-powered widget that was an extension of its subreddit.

  • A moderator-informed response generator -- general notices, dropping the ban hammer, fires, etc. Give it a cute UI; enter in a response that's made-to-order.

  • User-sourced democratic voting mechanism for community-based employees as a means of opening lines of communication between Redditors and corporate stakeholders. This facilitates shaping this part/exchange of Reddit more of a democratic republic. (Why yes, it is a bit like a How's my driving? sticker.) Consider a unique experience for this on mobile -- Urbanspoon unique -- and perhaps set a precedent here?

  • Reddit status page for which subreddit is currently on fire/schoolyard fight — call it something fun like r/weenieroast. It’s reminiscent of early 2010 tech bubble startups re: outages, recent bugs, and fires being put out. Pet friendly: two orange bouncy balls packaged to look like Snoo’s eyeballs. 🟠_🟠 Gold balls can be sold this way too.

    • I actually just realized how I would package the Sn00 bouncy ball eyes.

      Look at golf balls, and then think of a wedge ramp* where the face of it is the Re: wedge ramp Like how a makeup palette opens at the bottom and the other part is the hinge. And if you don’t already know that it’s cut out to look like their face and antenna then you have no imagination and must I do everything around here? (jk)

  • Merchandise: home office friendly focus — retractable novelty pen 🖊️ where the Snoo head opens up, tilting head solar powered clock with the display face in the Snoo tummy, Snoo head succulent flower pot for desk, Reddit mouse pad, Snoo stress ball, water bottle, travel mug, Snoo tea steeper 🫖 you get the idea? Avoid banded apparel as that's a tailgating/safety issue.

  • Opt out of Gen AI at the post and comment level. (e.g. LinkedIn's post privacy settings toggle.) Account level opt-out flow must be easy to use, decode jargon using plain language help copy on or near buttons/options.

  • For where plagiarism continues to be a problem then let's have a cross-reference checker for that too. Users spend time crafting long-form comments, jokes, analogies, etc., and understandably don’t want them to be copied for cheap clout.

  • Monetize moderation accomplishments: a platform-specific currency that can be used to purchase merch (proposed below).

  • An 11ft tall, soft plastic, hollow seated Snoo for photo ops in a designated Reddit office lobby.

  • Glow-in-the-dark logo sticker sheets. Try using negative space ex: name logo outline.

Aside: Put over simplistically, brand equity overgrowth in the coming year to increase user value. Perhaps, an attempt to reconcile the conflicting values of people sharing what they’re going through in their lives on Reddit x Reddit will let companies scrape UGC for a price.

Substack: Master Product Post

I drew this with my finger in the iOS Freeform app. You can buy it for $0.

Candidate Challenges: Software Engineering vs Marketing

The job market remains tough. (See image.)

While coding challenges for software engineer candidates are appropriate, marketing challenges remain an inappropriate request from potential employers.

Even should a marketing candidate be rejected, what’s been performed and submitted is ultimately unpaid consulting work.

The most notable delta between the two challenges in question is whereas software engineering has correct answers — eg. What are all of the different ways that numbers can be combined to equal the number 4? — marketing challenges request a candidate’s ideas, the number of which are as infinite as the number of candidates who’ve applied; thus this particular ask breeds mistrust.

Because if a marketing candidate’s current body of work isn’t sufficient enough for a company to make a candidate an offer

This same stance is echoed in "Stop asking candidates to make a marketing plan for your job interview process" by Jane Elizabeth for The Startup on Medium: https://lnkd.in/gp9ZQRu7

Are unpaid assignments in job interviews fair game?

https://www.linkedin.com/pulse/unpaid-assignments-job-interviews-fair-game-nurturedbynatalia?trk=public_post_feed-article-content

Tests in general: https://www.instagram.com/reel/C_k5xxzo_1q/?igsh=ajhpYnNnYXFyZnk2

Reddit Graph: https://lnkd.in/g_fJFa4X

Brain Scrapes Sans Offer

Disclaimer: I am aware that the title of this blog sounds like a modern art gallery installation by a German artist.

Brain scraping 🧠 is when a candidate is interviewed when either there is no job or the job had already been filled but the company just wants the candidate’s ideas and for free.

Being a marketer is very tricky.

Interviewing as a marketer can be even trickier.

Companies will sometimes inappropriately request that marketing job interview candidates complete homework for them. Recruiters: do not ask this, and marketers: do not do it.

How do we encapsulate and make tangible, readily understandable, and our bevy of knowledge? How do we convince a hiring manager that the skills we’ve gain ed are legitimate and applicable, that we actually know what we know and that we are the one the company needs to hire?

When a company has its choice of marketing candidates for a role, those stuck not having been a VP yet face a specific kind of problem during the interview process: brain scraping

First, what is a brain scrape?

A meeting that is basically disguised as an interview but its meant to act as a free consulting session for the company.

Example: if you’ve ever been asked the insane question of how would you market this product? during a <1hr interview (esp. w/ a startup) then you know what I’m talking about.

No, I’m not pitching your product/service to you for you. There are too many unseen and opaque factors to me at play and thusly I’m bound to get this wrong and fail. 🤦🏻‍♀️

Recruiters: please don’t ask how would you pitch this service/product?

So, what generally happens afterward?

Supposedly interested parties will review the entirety of one’s portfolio site, possibly yet again,, lending the impression that they are interested in hiring us? Meanwhile, the same parties are making note of what tools etc a candidate has used (along with reading their mission statement) in order to figure out how to position themselves along with mold their protégé/recent hires. AKA not you.

For this reason, brain scrapping can be used by startups with limited funding or by SMB in smaller, less tech savvy towns. The brain scrape tactic is vulture agnostic like that.

While I don’t have a cure for the brain scrape tactic used by companies to pray upon marketers who’re reaching for that next rung in their career, what I can do is validate their experiences with this: You’re not crazy, and I’m sorry this happened to you too.

A/B Testing: some of my favorites

A/B testing (also known as split testing) is the process of comparing two versions of a web page, email, or other marketing assets and measuring the difference in performance.

Think of it like a competition. You’re pitting two versions of your asset against one another to see which comes out on top.

Your champion is a marketing asset — whether it’s a web page, email, Facebook Ad, or something else entirely — that you suspect will perform well or that has performed well in the past. You test it against a challenger, which is a variation on the champion with one element changed.

After your A/B test, you either have a new champion or discover that the first variation performed best. You then create new variations to test against your champion.

Some of my recent favorite helpful guides and graphics:

How to Run Split Tests and Optimize Your Website for Conversions


No-Code AI 💻 Zero, None…

A curated list of some of my favorite companies that offer no-code AI solutions…

  • Websites and landing pages with Webflow, Bubble, or Carrd

  • Mobile applications with Adalo or Mendix

  • Chatbots with Landbot, FlowXO, or Chatbot.com

  • Databases with Airtable

  • Integrations with Zapier or Integromat

  • E-Commerce with Shopify

  • Memberships with MemberStack or MemberSpace

  • Newsletters with Mailchimp or Mailjet

  • It’s now possible to build entire businesses with no-code platforms. There’s no doubt that no-code is the future. As little as one-quarter of one percent of the world knows how to code. Anyone can be taught to quickly and easily use no-code:

  • Train simple machine-learning models for free with Lobe: The free app, owned by Microsoft, makes it easy to build your own machine learning model to recognize whatever you want.

  • Bubble is one of the most popular solutions for creating programs without needing to code. Create virtually anything you want using Bubble.

  • Build your own AI chatbot with Juji Studio that you can implement into your site or Facebook Messenger.

  • Akkio is the no-code AI tool for anyone looking to build AI models from their business’ own data.

    If you’d like to focus on more machine learning vs drop and drop then take advantage of these top no-code AI platforms:

  • MonkeyLearn: All-in-one powerful text analytics and visualization

  • Create ML: Use existing Apple data to train models

  • Obviously. AI: Dive right in for quick results

  • Fritz AI: Add ML and augmented reality to your app

    Google AutoML: Harness the power and experience of Google

  • RunwayML: Use machine learning to make new things

  • MakeML: Out-of-the box computer vision

  • Teachable Machine: A user-friendly Google option

Enjoy!

ROAStested

In order to fully understand performance, it’s necessary to take into account other metrics like CPA, LTV, and ARPU, among others…but we’ll discuss that more here.