Salesforce: CRM SaaS
Companies: YouTube
Intercom.io: live chat, marketing, feedback, and support
Companies: CloudPeeps
Help Scout: email-based customer support platform, knowledge base tool, and an embeddable search/contact widget for customer service
Companies: CloudPeeps
Shippo: multi-carrier shipping software for e-commerce businesses
Companies: Style Lend
SurveyMonkey: cloud-based experience management, brand and market insights, product/employee/customer experience, and online survey development
Companies: Women 2.0, Fandor
UserVoice: User Feedback
Companies: Bebo, Weld, Fandor
Desk.com: customer support ticketing system, knowledge base content management, and user survey feedback tool
Companies: Fandor
Conversocial: enterprise social listening tool
Companies: YouTube
Crimson Hexagon: enterprise level AI-powered consumer insights tool
Companies: YouTube, Zendesk
Sprout Social: social media engagement analytics and reporting tool
Companies: Zendesk
Wildfire: create, optimize and measure their presence on social networks
Companies: Hipmunk
Traackr: manage influencer relationships and optimize marketing campaigns
PeopleBrowsr: deep search dashboard for managing and engaging with the social stream
Companies: Hipmunk
Iconosquare (Formerly Statigram):
Instagram analytics
Companies: Hipmunk
Hootsuite: social listening and content scheduling tool
Companies: Women 2.0, Bebo, Mimoco
Kred: measuring influence and outreach on social networks
Companies: Zendesk
HubSpot: inbound marketing
Companies: Zendesk
Buffer: social content scheduling and sharing tool
Companies: Weld
Weebly: blogging platform
Companies: Hipmunk
Wix: cloud-based drag-and-drop HTML5 web and mobile sites
Companies: Women 2.0 (web app project)
WordPress: web content management system, blog and website publishing, mailing lists, Internet forums, media galleries, membership sites, learning management systems and online store support
Companies: Style Lend, Sunshine Labs, CMX
Mailchimp: marketing automation and email marketing platform
Companies: Rooftop Media, Women 2.0, Style Lend
Constant Contact:digital and email marketing platform
Companies: Switch (FKA Women 2.0)
Qualaroo: user insights, QA testing
Companies: CurrenTV, Bebo
Highcharts: JavaScript charting library based on SVG, charts and dashboards for various platforms and back-ends
Companies: Fandor
SnapEngage: site visitor metadata
Companies: Fandor, Weld
Eventbrite: a event registration, promotion, and management x ticketing sales and management platform
Companies: Rooftop Comedy, Women 2.0, CMX
Mixpanel: mobile and web analytics tracking; custom reporting: user engagement and retention measurement
Companies: Hipmunk, Style Lend
Google Analytics: site traffic and user event insights
Companies: Hipmunk, Style Lend, Mimoco, Sunshine Labs, SabrinaBruning.com
Jirafe: e-commerce-tailored analytics that facilitate data-driven marketing and merchandising for retailers; customer site journey and card tracking
Companies: Mimoco
Tableau: turns trusted data into actionable insights
Companies: YouTube and YouTube TV; tableau was used via Pulse (YouTube’s internal dashboard)
Yammer: enterprise social networking for inter-office communications
Companies: Zendesk
JIRA: bug tracking and agile project management
Companies: ConnecTV, Fandor
Trello: web-based, kanban-style, list-making application
Companies: Karma Fuse
Slack: cloud-based cross-platform instant messaging service
Companies: Sunshine, CloudPeeps, Zendesk
Pivotal Tracker: cloud-based agile project management tool
Companies Fandor, Bebo
Asana: project management tracking tool, a web and mobile "work management" platform designed to help teams organize, track, and manage their work
Companies: Weld
Basecamp: project management; plan, track, and manage software projects
Companies: Rooftop Media, Women 2.0, Mimoco
Lookback.io: real time user feedback for mobile
Companies: Sunshine Labs
Microsoft Access: database management system
Companies: GAP Inc.
Canva: graphic-design tool
Companies: CMX, Mimoco, Zendesk
Adobe Acrobat: create, edit, convert, digitally sign, encrypt, export and publish PDF files
Companies: [all]
UXPin: UX design drag-and-drop visual editor Companies: Style Lend
Balsamiq: rapid wireframe tool
Companies: Style Lend
Google Workspace: collection of cloud computing, productivity and collaboration tools, software and products
Companies: YouTube; intermittently
Adobe Dreamweaver: a proprietary web development tool
Companies: Live Nation
Sketch: digital design toolkit
Companies: Style Lend, Weld
Website creation tool and webhosting service
Companies: sabrinabruning.com
TestFlight: Beta testing
Companies: Bebo, Weld, Style Lend
Skitch by Evernote: UI/UX simple markup tool
Companies: Hipmunk, Style Lend
Microsoft 365: productivity software, collaboration and cloud-based services
Companies: GAP Inc., Rooftop Media, Mollard Properties Ltd. Weld, Zendesk
Microsoft SQL Server: database management system
Companies: GAP Inc.
When all you have is a hammer...
There are few things quite as frustrating as not being able to prove what you know in your gut to be true.
Knowing which tool will help you achieve proof of concept is imperative — I’m packing a Swiss army knife of tool knowledge!
(Though duct-taping in a pinch is always handy!)
From user feedback channels to social media metrics and project management dashboards, I’ve got it covered.
No guesswork, just the facts.